Introduction
Blend Innovations, Inc. and its subsidiaries and affiliates (“Blend,” “we,” “us,” or “our”) operate a technology-enabled compounding pharmacy platform, including our website, platform, and APIs (the “Services”). This Notice of Privacy Practices and Privacy Policy (“Notice”) explains how we collect, use, share, and protect your personal and health information. It also describes the rights you have regarding your health information and how you can exercise them. This Notice applies to all of our Services and is incorporated into our Terms of Service.Information We Collect
We collect information that is necessary to provide our pharmacy services and operate our platform, including:- Information you provide: such as your name, contact details, shipping address, and payment information.
- Health information: including prescriptions, prescriber details, medical history, allergies, and other information required to dispense medications.
- Information from others: including prescribers, clinics, or telehealth platforms who send us your prescription or related information.
- Automatically collected information: such as device/browser type, IP address, and site usage analytics.
- Marketing prospect data: collected separately through cookies, analytics, and similar tools. This data is not combined with your health information.
How We Use Information
We use your information for purposes allowed by law, including:- Filling, dispensing, and shipping your prescriptions.
- Communicating with you and your prescriber about your medications.
- Meeting our legal and regulatory obligations as a pharmacy.
- Conducting internal analytics and improving our services using only de-identified and aggregated data.
- Managing business operations such as audits, quality assurance, and compliance.
How We Share Information
We may share your information in the following situations:- With your prescribers or clinics as needed to fulfill your prescriptions.
- With service providers that help us operate (such as shipping companies, technology providers, and communication tools).
- As required by law for audits, inspections, reporting, or in response to valid legal processes.
- For safety or public health purposes, if disclosure is needed to prevent a serious threat to health or safety.
- In business transactions, such as a merger, acquisition, or transfer of assets.
Your Rights
You have important rights with respect to your health information, including the right to:- Access: You can request a copy of your health information.
- Amend: You may request corrections if your information is inaccurate or incomplete.
- Accounting of disclosures: You may request a list of certain disclosures we have made of your information.
- Request restrictions: You can ask us to limit how your information is used or shared, though we may not always be able to agree when restricted by law.
- Confidential communications: You may request that we communicate with you in a specific way (for example, by using a different address).
- Paper copy: You may request a paper copy of this Notice at any time.
Cookies & Tracking
We use cookies, pixels, and analytics tools on our website to understand how visitors interact with our Services. This information is used for business prospecting and operational purposes and is never linked with patient health information. Marketing prospect data is retained for 5 years and then securely deleted.Data Retention
- Prescription and medical records are retained for 10 years as required by pharmacy law.
- Health information cannot be deleted early, even if requested, because of legal retention requirements.
- Prospect marketing data is retained for 5 years.
- De-identified data may be retained for analytics purposes.
California Privacy Rights (CCPA/CPRA)
If you are a California resident, you have additional rights under California law:- Right to know: You can request details about the personal information we collect, use, and disclose.
- Right to delete: You can request deletion of personal information, subject to pharmacy record retention laws.
- Right to correct: You can request that we correct inaccurate personal information.
- Right to opt-out of sale/sharing: You can request that we do not sell or share your personal information. (Blend does not sell patient health information.)
- Right to non-discrimination: You will not be treated differently for exercising your privacy rights.
Children’s Privacy
Blend does not knowingly collect personal information directly from children under 13 years of age through its websites, apps, or digital Services. Our digital Services are directed to adults, including parents and legal guardians, and are not designed for use by children. If you are under 13, you may not register for or directly use Blend’s digital Services. At the same time, as a licensed pharmacy, Blend does dispense medications to patients under the age of 13. In those cases, all prescription and account activity occurs through the child’s parent or legal guardian, who is responsible for managing the child’s prescription orders. Any personal or health information we maintain for pediatric patients is collected and used solely to provide pharmacy services in coordination with the child’s prescriber and parent or guardian, and is protected under our Privacy Policy. If Blend learns that we have inadvertently collected information directly from a child under 13 through our digital Services, we will promptly delete such information. Parents or guardians who believe we may have information collected directly from a child through the website should contact us at privacy@byblend.com.Security
We implement reasonable administrative, technical, and physical safeguards to protect the confidentiality, integrity, and availability of personal and patient-related information. These include access controls, encryption in transit and at rest, secure storage practices, auditing of system access, and regular monitoring for unauthorized activity. However, no system or method of data storage is completely secure. While we take steps to reduce risk, we cannot guarantee that information will never be accessed, disclosed, altered, or lost in a manner inconsistent with this Privacy Policy. Where the Services allow individuals to submit content directly (e.g., forms or messages), we recommend excluding any sensitive information not required for appropriate treatment. Personal and health-related data should be submitted only through Blend-provided secure forms, not via external messaging applications.Changes to this Notice
We may update this Notice from time to time. When we do, we will post the updated version on our website with a new Effective Date. If we make material changes to how we use or share your information, we will notify you by email.Contact Us
If you have any questions about this Notice or your privacy rights, you can contact us at:- Chief Privacy Officer
- Blend Innovations, Inc.
- 6171 Huntley Rd STE J
- Columbus, OH 43229
- Email: privacy@byblend.com
Notice of Privacy Practices
Your Rights
When it comes to your health information, you have certain rights. This section explains your rights and some of our responsibilities to help you. Get an electronic or paper copy of your medical record- You can ask to see or get an electronic or paper copy of your medical record and other health information we have about you. Ask us how to do this.
- We will provide a copy or a summary of your health information, usually within 30 days of your request. We may charge a reasonable, cost-based fee.
- You can ask us to correct health information about you that you think is incorrect or incomplete. Ask us how to do this.
- We may say “no” to your request, but we’ll tell you why in writing within 60 days.
- You can ask us to contact you in a specific way (for example, home or office phone) or to send mail to a different address.
- We will say “yes” to all reasonable requests.
- You can ask us not to use or share certain health information for treatment, payment, or our operations.
- We are not required to agree to your request, and we may say “no” if it would affect your care.
- If you pay for a service or health care item out-of-pocket in full, you can ask us not to share that information for the purpose of payment or our operations with your health insurer.
- We will say “yes” unless a law requires us to share that information.
- You can ask for a list (accounting) of the times we’ve shared your health information for six years prior to the date you ask, who we shared it with, and why.
- We will include all the disclosures except for those about treatment, payment, and health care operations, and certain other disclosures (such as any you asked us to make). We’ll provide one accounting a year for free but will charge a reasonable, cost-based fee if you ask for another one within 12 months.
- You can ask for a paper copy of this notice at any time, even if you have agreed to receive the notice electronically. We will provide you with a paper copy promptly.
- If you have given someone medical power of attorney or if someone is your legal guardian, that person can exercise your rights and make choices about your health information.
- We will make sure the person has this authority and can act for you before we take any action.
- You can complain if you feel we have violated your rights by contacting us using the information on page 1.
- You can file a complaint with the U.S. Department of Health and Human Services Office for Civil Rights by sending a letter to 200 Independence Avenue, S.W., Washington, D.C. 20201, calling 1-877-696-6775, or visiting www.hhs.gov/ocr/privacy/hipaa/complaints/.
- We will not retaliate against you for filing a complaint.
Your Choices
For certain health information, you can tell us your choices about what we share. If you have a clear preference for how we share your information in the situations described below, talk to us. Tell us what you want us to do, and we will follow your instructions. In these cases, you have both the right and choice to tell us to:- Share information with your family, close friends, or others involved in your care
- Share information in a disaster relief situation
- Include your information in a hospital directory
- Contact you for fundraising efforts
- Marketing purposes
- Sale of your information
- Most sharing of psychotherapy notes
- We may contact you for fundraising efforts, but you can tell us not to contact you again.
Our Uses and Disclosures
How do we typically use or share your health information? We typically use or share your health information in the following ways. Treat you- We can use your health information and share it with other professionals who are treating you.
- Example: A doctor treating you for an injury asks another doctor about your overall health condition.
- We can use and share your health information to run our practice, improve your care, and contact you when necessary.
- Example: We use health information about you to manage your treatment and services.
- We can use and share your health information to bill and get payment from health plans or other entities.
- Example: We give information about you to your health insurance plan so it will pay for your services.
We can share health information about you for certain situations such as:
- Preventing disease
- Helping with product recalls
- Reporting adverse reactions to medications
- Reporting suspected abuse, neglect, or domestic violence
- Preventing or reducing a serious threat to anyone’s health or safety
- We can use or share your information for health research.
- We will share information about you if state or federal laws require it, including with the Department of Health and Human Services if it wants to see that we’re complying with federal privacy law.
- We can share health information about you with organ procurement organizations.
- We can share health information with a coroner, medical examiner, or funeral director when an individual dies.
We can use or share health information about you:
- For workers’ compensation claims
- For law enforcement purposes or with a law enforcement official
- With health oversight agencies for activities authorized by law
- For special government functions such as military, national security, and presidential protective services
- We can share health information about you in response to a court or administrative order, or in response to a subpoena.
Our Responsibilities
- We are required by law to maintain the privacy and security of your protected health information.
- We will let you know promptly if a breach occurs that may have compromised the privacy or security of your information.
- We must follow the duties and privacy practices described in this notice and give you a copy of it.
- We will not use or share your information other than as described here unless you tell us we can in writing. If you tell us we can, you may change your mind at any time. Let us know in writing if you change your mind.
We can change the terms of this notice, and the changes will apply to all information we have about you. The new notice will be available upon request, in our office, and on our web site. This Notice of Privacy Practices applies to the following organizations: By Blend LLC